The Hassad investment decisions are aimed at vertically intergrated agriculture and its ability to provide both food and trading opportunities. There were very few countries not on Hassads list (interestingly, NZ has a reputation of being ‘difficult’ due to the tensions around foreign investment in land). Australia, South America and the Sudan were high on the shopping list.
A trip out to the Hassard Fodder Farm was an eye opener – here we saw the desert turn green – 12 centre pivots watering Rhodes grass and Lucerne. All this feed was baled into small squares for a market that revolves around everyone having 2 sheep and a goat – the nomadic ways of the Bedouin are not far from the surface here.
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